Book Marketing Services Australia

Your Book Is Written; Now Let's Make Sure People Find It.

Most self published books sell fewer than 100 copies, not because they weren't good enough, but because readers never found them. The publishing market in Australia and globally is noisier than it's ever been. Without a clear marketing strategy, even a brilliant book gets buried. That's where we come in.
At Southern Cross Publishing, our book marketing team makes sure the right readers find your work, wherever they are searching.

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Amazon A+ Content & Platform Optimisation

Your Amazon listing is often the very first impression a reader gets of your book. Most authors leave it bare. We build it properly, rich A+ content, targeted keywords, and a description that genuinely sells without sounding like a sales pitch.

Amazon A+ content design and copy
Keyword-optimised book description
Category and BISAC selection for discoverability
Author Central profile setup and optimisation
Metadata for Apple Books, Kobo, and Barnes & Noble

Author Branding & Online Presence

We help you build a presence that makes your name as memorable as your title, because readers who trust you will follow you to your next book and the one after that.

Author brand identity and messaging
Social media profile setup and bio copy
Profile banners for Facebook, Instagram, and LinkedIn
Australian Authors Marketplace profile listing

Social Media Marketing & Content Strategy

Instagram, Facebook, LinkedIn, or all three, develop a strategy on the platform that makes sense for your book

Platform selection based on your genre and audience
Content calendar and post strategy
Launch campaign planning and execution
Promotional graphics and branded assets
Reader engagement and community building guidance

Global Distribution Across 40+ Platforms

What's the point of a beautifully marketed book if it isn't actually available when someone goes looking for it? We get your book listed everywhere.

Distribution to Amazon, Apple Books, Kobo, and more
Print-on-demand setup for physical copies
eBook formatting and multi-platform submission
Bookstore eligibility in Australia, US, and UK
Ongoing listing management and updates

Book Launch Strategy & Campaign Planning

We do our best possible thing of gaining traction when it first hits the market.

Pre-launch reader list and ARC strategy
Launch week content and activity plan
Review strategy and early reader outreach
Email announcement copy and templates
Post-launch momentum and second-wind planning

Ongoing Marketing Support After Launch

Whether you're planning a second edition, a speaking event, or you just want to keep building your audience, our team is available to help you keep moving forward.

Quarterly marketing check-ins and strategy reviews
Second edition and updated listing support
New content and promotional campaigns
Speaking and media opportunity preparation
Long-term author platform growth planning

Have a Conversation

Ready to Give Your Book the Audience It Deserves?

You don't need a finished marketing plan to reach out, just the book and the decision to do something about it. Drop us a message and one of our publishing specialists will get back to you personally. No automated replies, no generic follow-up sequence. Just a real conversation about your book, your timeline, and what working together would actually look like.

Your Book Is Written; Now Let's Make Sure People Find It.

Complete Book Marketing Services, Built Around Your Goals